Order Economics: What One Order Is Really Worth

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Order value $

Product cost in this order $

Packaging per order $

Advertising per order $

Delivery cost $

Delivery charged to the customer $

Card fee %

Card fee, fixed part $

Breakages or returns % of order

Enter your numbers, then press Calculate.

From the book, Chapter 14. Tess’s typical $36 online order leaves $11.20 after candles, box, the delivery shortfall, card fee, breakages and the $9 advert. Costs fixed per order total $12.60, so any order below $19.06 loses money; a $45 order leaves $17.15.

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